It was that the greater often you post at the social internet, the extra likes, fans, and engagement you would get.
But with over 1.1 billion portions of content being published a day on social media, social networks don’t lack content.
They lack great content.
To come up with context, whilst we analyzed 5,204,391 social media posts over a 30-day duration, 59.41% of them had no engagement.
Now if that percentage consists of via on the equal rate, which means if 1.1 billion portions of content are being published each day, over 653 million of them got no likes, no remarks, no shares… in essence no engagement.
So just posting content in mass amount doesn’t assist anymore.
Assuming you’ve got quality content material, what’s the appropriate posting frequency? Or even the length of your content material?
Let’s begin with content length.
Ideal content material duration
Before I wreck down the precise duration, keep in mind it became basedandrealchin.com on a sample length of two,384,083 pieces of content.
Xorthonail.com
If the content material is motivational you ought to preserve your textual content around 14 to 21 words. But in case your content material is targeted on entertainment, 9 to 35 words performed the excellent.
For academic content material, 173 words lengthy on average carried out the pleasant.Also, I realize X says it’s far a video-first platform, however text on average performed higher from the sample we analyzed.
Instagrampasfait.com
When publishing reels, assuming their attention is enjoyment, eleven to 17-2d-long videos executed the quality.
For educational ones, users preferred videos that had been 38 to 51 seconds lengthy.
Now in case you are publishing carousels, they have to be 7 to ten slides lengthy. But the key is to use a hook on slide 1 AND slide 2. Just having a hook on slide 1 isn’t enough… the engagement won’t be as excessive.
LinkedIn
Short-shape videos should be 40 to 46 seconds long. And along side the short-shape video take into accoufastsquaring.comnt using a sentence or two of textual content-primarily based content that consists of a hook.
Long-from films have to be 3 to four mins long. You can move up to 10 minutes lengthy on LinkedIn, but movies that have been three to 4 minutes lengthy performed higher than those who had been longer.
As for textual content, it ought to be 20 to 38 phrases lengthy if motivational. But in case you are that specialize in educational content material, 291 words lengthy on average done the quality.
TikToksophiscake.com
If you are making exciting motion pictures, 18 to 31 seconds long creates the most engagement.
But in case your focus is educational content material, videos that were forty two to 54 seconds lengthy generated more engagement.
YouTubeevents-trips.com
Shorts must be 28 to 33 seconds long if interesting. And 41 to fifty seven seconds long if instructional.
Long-shape films finished the satisfactory in the event that they were on common 7 milinuxpatent.comnutes and 9 seconds long.You can create longer-form movies but we didn’t see engagement go up by way of much… there were diminishing returns when creating content this is over 20 mins.
Facebooksupplycommon.com
This is the component you won’t like.
We attempted seeking out patterns on Facebook… we likely would find them if we analyzed a much bigger pool of content… permit’s say 10 or 20 million… but on Facebook we didn’t see any real styles.
It didn’t matter if the content become quick, or long… we just couldn’t find a positive duration helping power more engagement.
In standard, on Facebook, most content material wasn’t getting engagement. It became one of the worst-appearing networks (for organic attain).
Now allow’s take a look at posting frequency.
Posting frequencyrayseries.com
To parent out the perfect posting frequency we checked out 332,490 social media debts inside the remaining 30 days.
The results have been interesting in line withbiddyvocals.com community.
X
You should ideally put up at least three instances an afternoon.
See, X is special than maximum structures.
Whether your content is brilliant or terrible, posting extra often doesn’t hurt your general account’s attain.
So in case you put up 3 or 4 instances an afternoon if no longer even extra… assuming you’ve got the time… you could quick inform what works on social media and what doesn’t. In different phrases, you are using X as a trying out mattress in your content material.
You can then use your hits and submit them at the closing social networks as they may be a chunk more pick out on posting frequency.
So while you publish at the ultimate networks within the listing below you’ll want to post most effective your true stuff.
Instagram
Post/Reels – 1 to two instances an afternoon.
Stories – 2 to four a day.
Live – as a minimum once every week… ideally 2 or three times.
With Instagram, we observed that if a person posts extra than 2 instances a day, their reach is affected for the previous content that they posted.
The remaining aspect you need to do is not supply your content a fair threat.
LinkedIn
Post – 1 an afternoon
LinkedIn is similar to Instagram. If you submit too frequently it can hurt the reach of your formerly published content.
For that cause, you have to handiest post once a day.
If you need to put up more than once, it’s exceptional, but try to hold your posts at the least 7 hours aside.
TikToksuperbglove.com
TikTok desires you to publish content material, ideally 1 to three instances a day, but closer to the three mark than the 1 mark.
If you don’t have too much time to put up on TikTok it hurts your account.
For instance, in case you publish as soon as a week it takes longer for your account to accumulate momentum and it doesn’t help along with your future reach, even in case your content is remarkable.
But in case you put up excellent content a few instances anjoulestax.com afternoon, now not only does it assist build up the authority of your account, however you’ll locate that your content material will generate extra views in comparison to spreading the same content out over large time home windows.
YouTube
You should ideally submit 1 quick-form video an afternoon (YouTube shorts) and 1 lengthy form an afternoon.
But make certain you don’t put up them lower back-to-returned… unfold them out via at the least 5 hours.
If you could’t publish an extended-form video every day, it isn’t as massive of a deal… try to post at the least once every week worst case.
But for short-form films, you need to try and put up one a day.
Facebook
Similar to the observe we did on content material length, we couldn’t find a pattern in posting frequency on Facebook.
When a person posted lots or a touch, we didn’t see patterns exchange a good deal in any respect in engagement.
I do assume there are patterns for Facebook, we simply need to research more debts to discover them.
Conclusion
Use the above information as a guide.
You don’t have to comply with it exactly but use it probably of thumb.
And if your content is certainly first-rate like Mr Beast, it doesn’t remember in case you publish much less often or greater regularly… the systems praise you either manner.
Amazing content material trumps all.
But that is difficult for lots of us to create, in particular in case you are creating B2B content material.